Bobby Heenan
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Raymond Louis Heenan (November 1, 1944 – September 17, 2017) was an American
professional wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring o ...
manager Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities ...
,
color commentator A color commentator or expert commentator is a sports commentator who assists the main (play-by-play) commentator, typically by filling in when play is not in progress. The phrase "colour commentator" is primarily used in Canadian English and t ...
, wrestler, and
comedian A comedian or comic is a person who seeks to entertain an audience by making them laugh. This might be through jokes or amusing Amusement is the state of experiencing humorous and entertaining events or situations while the person or a ...
. He performed with the
American Wrestling Association The American Wrestling Association (AWA) was an American professional wrestling promotion based in Minneapolis, Minnesota that ran from 1960 until 1991. It was owned and founded by Verne Gagne and Wally Karbo. The territory was originally part o ...
(AWA), the
World Wrestling Federation World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
(WWF, now WWE) and
World Championship Wrestling World Championship Wrestling, Inc. (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of Nation ...
(WCW) under the
ring name A ring name is a type of stage name used by an athlete such as a professional wrestler, mixed martial artist, or boxer whose real name is considered unattractive, dull, difficult to pronounce or spell, amusing for the wrong reasons, or projecting ...
Bobby "The Brain" Heenan. Heenan was known for his skill in elevating villainous on-screen talent by drawing negative reactions for himself and his wrestlers from the crowd. He was paired with numerous wrestlers, including
Nick Bockwinkel Nicholas Warren Francis "Nick" Bockwinkel (December 6, 1934 – November 14, 2015) was an American professional wrestler. He is best known for his appearances with the American Wrestling Association (AWA) in the 1970s and 1980s. Bockwinkel ...
, whom he led to win the AWA World Heavyweight Championship, and he became an integral figure in the 1980s professional wrestling boom by managing
King Kong Bundy Christopher Alan Pallies (November 7, 1955 – March 5, 2019) was an American professional wrestler, actor and stand-up comedian, better known by his wrestling gimmick and ring name, King Kong Bundy. Under this gimmick, he portrayed a pugnacious, ...
and
André the Giant André René Roussimoff (; 19 May 1946 – 28 January 1993), better known by his ring name André the Giant, was a French professional wrestler and actor. Roussimoff was known for his great size, which was a result of gigantism caused by exce ...
in WWF main event matches with
Hulk Hogan Terry Eugene Bollea (; born August 11, 1953), better known by his ring name Hulk Hogan, is an American retired professional wrestler. He is widely regarded as the most recognized wrestling star worldwide and the most popular wrestler of the 19 ...
at
WrestleMania 2 WrestleMania 2 was the second annual WrestleMania professional wrestling pay-per-view event produced by the World Wrestling Federation (WWF, now WWE). The event took place on April 7, 1986 (a Monday), making it the only WrestleMania that was not ...
and
WrestleMania III WrestleMania III was the third annual WrestleMania professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). The event was held on March 29, 1987, at the Pontiac Silverdome in Pontiac, Michigan. ...
respectively. The wrestlers under his tutelage were collectively known as "
The Heenan Family The Heenan Family was a stable of wrestlers managed by Bobby "The Brain" Heenan beginning in the 1970s. Heenan managed wrestlers under the Heenan Family name in the American Wrestling Association (AWA), the National Wrestling Alliance's (NWA) ...
" at various times throughout his career. Known for his quick wit and comedic ability, Heenan also served as a color commentator and is remembered for his on-screen repartee with
Gorilla Monsoon Robert James Marella (June 4, 1937 – October 6, 1999), better known by his ring name of Gorilla Monsoon, was an American professional wrestler, play-by-play commentator, and booker. Monsoon is famous for his run as a villainous super-heavyw ...
. Outside of wrestling, Heenan authored two books, appeared on numerous television shows, and briefly hosted a parody talk show titled ''The Bobby Heenan Show'' on ''
WWF Prime Time Wrestling ''WWF Prime Time Wrestling'' is a professional wrestling television program that was produced by the World Wrestling Federation (WWF). It aired on the USA Network from January 1, 1985, to January 4, 1993. A precursor to ''Monday Night Raw'', ''Pr ...
''. Heenan retired in 2001 at
WrestleMania X-Seven WrestleMania 17 (stylized as WrestleMania X-Seven) was the 17th annual WrestleMania professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). It took place on April 1, 2001, at the Reliant Astro ...
after a seventeen-year stint as a commentator in professional wrestling but he continued to make sporadic appearances in several promotions. In 2002, he was diagnosed with
throat cancer Head and neck cancer develops from tissues in the lip and oral cavity (mouth), larynx (throat), salivary glands, nose, sinuses or the skin of the face. The most common types of head and neck cancers occur in the lip, mouth, and larynx. Symptoms ...
, which limited his appearances in later years, and died from complications of the disease in 2017. Among other honors, he has been inducted into the
Professional Wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring o ...
,
WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
, and ''
Wrestling Observer The ''Wrestling Observer Newsletter'' (''WON'') is a newsletter that covers professional wrestling and mixed martial arts. Founded in print in 1982 by Dave Meltzer, the ''Wrestling Observer'' website merged with Bryan Alvarez's ''Figure Four We ...
'' halls of fame. Multiple wrestling commentators have described him as the greatest professional wrestling manager of all time.


Early life

Raymond Louis Heenan was born in
Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
, on November 1, 1944. His father Robert Heenan was a railroad worker, and his mother Mildred Bernadette Kambrz was a hotel manager. Heenan dropped out of school in the eighth grade to support his mother and grandmother. As a fan of wrestling growing up in Chicago and
Indianapolis Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...
, he started in the wrestling profession early on, carrying bags and jackets for the wrestlers, and selling refreshments at events.


Professional wrestling career


World Wrestling Association (1965–1974)

In 1965, Heenan became a regular in William Afflis' (known by his in-ring persona
Dick the Bruiser William Fritz Afflis (June 27, 1929 – November 10, 1991) was an American professional wrestler, promoter, and former NFL player, better known by his ring name, Dick the Bruiser. During his NFL days he played four seasons with the Green Bay Pac ...
) Indianapolis-based WWA promotion under the moniker "Pretty Boy" Bobby Heenan. In 1966, he wrestled his first match against Calvin "Prince" Pullins. Heenan said he was never trained as a wrestler and it came naturally. He was booked – both as a manager and wrestler – after the promoters saw how well he handled the physical aspects of his managerial duties. During his time in WWA, he managed
Angelo Poffo Angelo John Poffo (April 10, 1925 – March 4, 2010) was an American professional wrestler and wrestling promoter. He ran International Championship Wrestling for a number of years, holding cards in Tennessee, Kentucky and Arkansas. He was t ...
and
Chris Markoff Chris Markoff is a Yugoslav-American retired professional wrestler. He is best known for his appearances with professional wrestling promotions in the Midwestern United States in the 1960s. Early life Markoff was born in Yugoslavia and raised in ...
, the Assassins (
Guy Mitchell Guy Mitchell (born Albert George Cernik; February 22, 1927 – July 1, 1999) was an American pop singer and actor, successful in his homeland, the UK, and Australia. He sold 44 million records, including six million-selling singles. In the fa ...
and Joe Tomasso), The Valiant Brothers and
The Blackjacks The Blackjacks were a professional wrestling tag team. The team consisted of Blackjack Mulligan and Blackjack Lanza. After forming in the 1970s, they wrestled in a variety of professional wrestling promotions, including the American Wrestling Ass ...
. In particular, Heenan was credited with making
Blackjack Lanza John Mortl Lanzo (October 14, 1935 – December 8, 2021) was an American professional wrestler, better known by his ring name, Blackjack Lanza. Along with his long-term tag team partner, Blackjack Mulligan, Lanza was one-half of The Blackjacks: ...
one of the top wrestling villains in the country. This impressed promoter
Sam Muchnick Samuel Muchnick (born Jeshua Muchnick, August 22, 1905 – December 30, 1998) was an American professional wrestling promoter from St. Louis, Missouri. He is often regarded as wrestling's equivalent of Pete Rozelle (the forward-thinking commission ...
, who typically hated wrestling managers, and Heenan is believed to be the only heel manager to work in Muchnick's
St. Louis Wrestling Club The St. Louis Wrestling Club was a professional wrestling promotion based in St. Louis, Missouri. It was owned and operated by Sam Muchnick. The promotion was a flagship member of the National Wrestling Alliance, and promoted primarily in the St. ...
. He also occasionally wrestled with a storyline "brother" Guy Heenan, portrayed by Guy Mitchell, from the Assassins. In 1974, he left the WWA. He attributed his departure to a dispute with Afflis over pay for his participation in the first-ever wrestling event held at
Market Square Arena Market Square Arena was an indoor arena in Indianapolis. Completed in 1974, at a cost of $23 million, it seated 16,530 for basketball and 15,993 for ice hockey. Seating capacity for concerts and other events was adjusted by the use of large cu ...
, emphatically stating that he never returned to the promotion as a result.


American Wrestling Association (1969–1979)

After leaving WWA, Heenan announced he was now to be known as "The Brain" at his AWA debut in 1969. He took up managing the team of
Nick Bockwinkel Nicholas Warren Francis "Nick" Bockwinkel (December 6, 1934 – November 14, 2015) was an American professional wrestler. He is best known for his appearances with the American Wrestling Association (AWA) in the 1970s and 1980s. Bockwinkel ...
and Ray "The Crippler" Stevens, a duo which won a third
AWA World Tag Team Championship The American Wrestling Association (AWA) World Tag Team Championship was a professional wrestling world tag team championship in the American Wrestling Association from 1960 until the promotion folded in 1991. History When the NWA Minneapolis ...
under his leadership. While Bockwinkel and Stevens feuded with The Crusher and Dick the Bruiser, Bruiser famously called Heenan "Weasel"; this led to his rivals calling him "Weasel" throughout the rest of his wrestling career. The AWA was the starting point for the first incarnation of his eponymous heel
stable A stable is a building in which livestock, especially horses, are kept. It most commonly means a building that is divided into separate stalls for individual animals and livestock. There are many different types of stables in use today; the ...
, The
Heenan Family The Heenan Family was a stable of wrestlers managed by Bobby "The Brain" Heenan beginning in the 1970s. Heenan managed wrestlers under the Heenan Family name in the American Wrestling Association (AWA), the National Wrestling Alliance's (NWA) ...
, which initially consisted of Bockwinkel, Stevens,
Bobby Duncum Sr. Bobby Edward Duncum (born August 14, 1944) is an American retired professional wrestler. He is best known for his appearances for the World Wide Wrestling Federation, National Wrestling Alliance and American Wrestling Association from the late-1 ...
, and Blackjack Lanza. On January 25, 1975, an angry fan fired a gun at Heenan in Chicago's
International Amphitheatre The International Amphitheatre was an indoor arena located in Chicago, Illinois, that opened in 1934 and was demolished in 1999. It was located on the west side of Halsted Street, at 42nd Street, on the city's south side, in the Canaryville n ...
after Heenan interfered in one of Bockwinkel's matches. Heenan was unharmed, but five people sitting ringside were injured, one of them critically. Later in 1975, Bockwinkel captured his first of several AWA World Heavyweight Championships, ending the seven-year reign of perennial champion and AWA promoter
Verne Gagne Laverne Clarence Gagne (February 26, 1926 – April 27, 2015) was an American amateur and professional wrestler, football player, wrestling trainer, and wrestling promoter. He was the owner and promoter of the Minneapolis-based American Wrest ...
. While Bockwinkel was AWA Champion in 1976, Lanza and Duncum captured the AWA World Tag Team Championship, making Heenan the first manager in history to simultaneously manage both a major promotion's singles and tag team champions.


Georgia Championship Wrestling (1979)

In early 1979, Heenan left the AWA (suspended one year, in storyline) to work in
Georgia Championship Wrestling Georgia Championship Wrestling was an American professional wrestling promotion based in Atlanta, Georgia. The promotion was affiliated with what had been the world's top sanctioning body of championship titles for decades before, the National W ...
(GCW). During his short tenure in GCW, Heenan managed a stable of wrestlers that included the likes of
Killer Karl Kox Herbert Alan Gerwig (April 26, 1931 – November 10, 2011) was an American professional wrestler, better known by his ring name of Killer Karl Kox, who competed in the National Wrestling Alliance as well as international promotions such as All ...
, Masked Superstar,
Ernie Ladd Ernest Ladd (November 28, 1938 – March 10, 2007), nicknamed "The Big Cat", was an American professional football player and professional wrestler. A standout athlete in high school, Ladd attended Grambling State University on a basketball sc ...
and Blackjack Lanza. Heenan met a young
Hulk Hogan Terry Eugene Bollea (; born August 11, 1953), better known by his ring name Hulk Hogan, is an American retired professional wrestler. He is widely regarded as the most recognized wrestling star worldwide and the most popular wrestler of the 19 ...
while in Georgia and later told AWA promoter Verne Gagne that he should hire him. According to Heenan, he moved his family to
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
after being told by GCW promoter
Ole Anderson Alan Robert Rogowski (born September 22, 1942), better known by the ring name Ole Anderson (), is an American retired professional wrestler, referee, manager, and promoter. Part of the Anderson family, Anderson was a founding member of the influen ...
that he could work for the promotion as long as he wanted, only to release him less than a year later. Anderson admitted to releasing him but denied promising him indefinite employment.


Return to AWA (1979–1984)

In late 1979, Heenan returned to AWA and resumed managing Nick Bockwinkel to renewed championship success, including against Hogan in 1983. During AWA's tour of
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
in 1983, Heenan suffered a neck injury in a match with
Atsushi Onita is a Japanese actor, politician, and semi-retired professional wrestler. He is best known for his work in Frontier Martial-Arts Wrestling (FMW) and is credited with introducing Japan to the deathmatch style of professional wrestling. He founded ...
that would limit his in-ring ability going forward. In 1984, Heenan left AWA to join the
World Wrestling Federation World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
(WWF). While most of the AWA talent left for the WWF during this time without giving proper notice (the AWA required departing talent to work a six-week notice for booking and
syndication Syndication may refer to: * Broadcast syndication, where individual stations buy programs outside the network system * Print syndication, where individual newspapers or magazines license news articles, columns, or comic strips * Web syndication, ...
-based reasons, with most talent claiming that WWF promoter
Vince McMahon Vincent Kennedy McMahon (; born August 24, 1945) is an American media proprietor and retired professional wrestling promoter, executive, and performer. From 1982 to 2022, he served as the chairman and chief executive officer (CEO) of WWE, the w ...
paid them extra ''not'' to work out their notices with the AWA), only Heenan worked out his notice in good faith to the Gagne family. He was written out of AWA television when
Wally Karbo Walter Joseph Karbo (August 14, 1915 – March 23, 1993) was an American professional wrestling promoter and co-founder of the American Wrestling Association with Verne Gagne. A longtime promoter in the Minneapolis-area, Karbo was a close associ ...
announced on the September 28 AWA broadcast that Heenan had been suspended indefinitely by AWA President Stanley Blackburn for initiating a brawl with
The Fabulous Ones The Fabulous Ones were a professional wrestling tag team consisting of Stan Lane and Steve Keirn that was active between 1982 and 1991 with brief reunions during the 1990s. The Fabulous Ones competed primarily in North American territories such as ...
.


World Wrestling Federation (1984–1993)


Manager (1984–1993)

Heenan was signed by the WWF in 1984 with the intention of him managing
Jesse Ventura Jesse Ventura (born James George Janos; July 15, 1951) is an American politician, actor, and retired professional wrestler. After achieving fame in the World Wrestling Federation (WWF), he served as the 38th governor of Minnesota from 1999 to 2 ...
, however Ventura's retirement due to blood clots in his lungs prevented this from happening. Instead, Heenan managed
Big John Studd John William Minton (February 19, 1948 – March 20, 1995) was an American professional wrestler and actor, better known by his ring name, Big John Studd. Studd is best known for his appearances with the World Wide Wrestling Federation/World Wr ...
(whom Heenan was best friends with in the AWA) in his feud against
André the Giant André René Roussimoff (; 19 May 1946 – 28 January 1993), better known by his ring name André the Giant, was a French professional wrestler and actor. Roussimoff was known for his great size, which was a result of gigantism caused by exce ...
. Studd challenged André to a
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
15,000 bodyslam match at the first
WrestleMania WrestleMania is a professional wrestling pay-per-view (PPV) and livestreaming event held annually between mid-March and mid-April by WWE, the world's largest professional wrestling promotion. Since premiering in 1985, 37 editions followed, mos ...
, with the stipulation being that André would have to retire had he lost. André won the match and then took the bag with the $15,000 and started throwing it out to the crowd before Heenan snatched the bag. Heenan reformed the Heenan Family, which over the years in the WWF would include Studd, "Olympic Strong Man" Ken Patera, "Playboy" Buddy Rose, "Mr. Wonderful" Paul Orndorff,
King Kong Bundy Christopher Alan Pallies (November 7, 1955 – March 5, 2019) was an American professional wrestler, actor and stand-up comedian, better known by his wrestling gimmick and ring name, King Kong Bundy. Under this gimmick, he portrayed a pugnacious, ...
, André the Giant, High Chief Sivi Afi,
the Brain Busters The Brain Busters was the World Wrestling Federation (WWF) name for the professional wrestling tag team of Arn Anderson and Tully Blanchard. Anderson and Blanchard adopted this name after joining the WWF in 1988 after leaving Jim Crockett Promotio ...
(former
Four Horsemen The Four Horsemen of the Apocalypse are figures in the Christian scriptures, first appearing in the Book of Revelation, a piece of apocalypse literature written by John of Patmos. Revelation 6 tells of a book or scroll in God's right hand tha ...
members
Arn Anderson Martin Anthony Lunde (born September 20, 1958), better known by the ring name Arn Anderson, is an American professional wrestling road agent, author, and retired professional wrestler. He is currently signed to All Elite Wrestling (AEW) as a ...
and
Tully Blanchard Tully Arthur Blanchard (born January 22, 1954) is an American-Canadian professional wrestler and manager. He is best known for his appearances with Jim Crockett Promotions and the World Wrestling Federation in the mid-to-late 1980s as a member of ...
), "Ravishing" Rick Rude, "King" Harley Race, the Islanders ( Haku and Tama),
Hercules Hercules (, ) is the Roman equivalent of the Greek divine hero Heracles, son of Jupiter and the mortal Alcmena. In classical mythology, Hercules is famous for his strength and for his numerous far-ranging adventures. The Romans adapted the Gr ...
, The Barbarian, Mr. Perfect,
The Red Rooster Paul Worden Taylor III (born August 12, 1955) is an American retired professional wrestler better known by his ring name Terry Taylor and for his time as an in-ring performer in National Wrestling Alliance, World Championship Wrestling, and Wo ...
, and
The Brooklyn Brawler Steven Kenneth Lombardi (born April 18, 1961) is an American professional wrestler and road agent, better known by his ring name, The Brooklyn Brawler. He worked for the professional wrestling promotion, WWE, as well as several independent promot ...
. Heenan and the Heenan Family had a feud with
Hulk Hogan Terry Eugene Bollea (; born August 11, 1953), better known by his ring name Hulk Hogan, is an American retired professional wrestler. He is widely regarded as the most recognized wrestling star worldwide and the most popular wrestler of the 19 ...
in the 1980s, and Heenan managed two
WrestleMania WrestleMania is a professional wrestling pay-per-view (PPV) and livestreaming event held annually between mid-March and mid-April by WWE, the world's largest professional wrestling promotion. Since premiering in 1985, 37 editions followed, mos ...
challengers to Hogan's title. In 1986, Heenan managed King Kong Bundy in his main event bout at
WrestleMania 2 WrestleMania 2 was the second annual WrestleMania professional wrestling pay-per-view event produced by the World Wrestling Federation (WWF, now WWE). The event took place on April 7, 1986 (a Monday), making it the only WrestleMania that was not ...
. During the
André the Giant–Hulk Hogan rivalry The André the Giant–Hulk Hogan rivalry was a professional wrestling rivalry between wrestlers André the Giant and Hulk Hogan that took place in the World Wrestling Federation (WWF, now WWE). The rivalry is considered by many to be one of the ...
preceding
WrestleMania III WrestleMania III was the third annual WrestleMania professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). The event was held on March 29, 1987, at the Pontiac Silverdome in Pontiac, Michigan. ...
, André sided with Heenan and challenged Hogan at the event. While neither Bundy nor André won the title at that time, André later bested Hogan for the championship on '' The Main Event I'' on February 5, 1988, in a controversial win after he aligned himself with "The Million Dollar Man" Ted DiBiase. After being derided by announcers for his first five years in the WWF (mostly by Gorilla Monsoon) for never managing a champion,
WrestleMania V WrestleMania V was the fifth annual WrestleMania professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). It took place on April 2, 1989, at the Boardwalk Hall in Atlantic City, New Jersey.The ven ...
was promoted (mostly by Jesse Ventura and later Gorilla Monsoon) as Heenan's quest, and best chance since
WrestleMania III WrestleMania III was the third annual WrestleMania professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). The event was held on March 29, 1987, at the Pontiac Silverdome in Pontiac, Michigan. ...
to manage a champion. Heenan finally managed his first champion in the WWF when "Ravishing" Rick Rude upset
The Ultimate Warrior Warrior (born James Brian Hellwig; June 16, 1959 – April 8, 2014) was an American professional wrestler and bodybuilder. Best known by his ring name The Ultimate Warrior, he wrestled for the World Wrestling Federation (WWF, now WWE) from 198 ...
for the
WWF Intercontinental Championship The WWE Intercontinental Championship is a professional wrestling championship created and promoted by the American promotion WWE, currently defended on the SmackDown brand division. It is one of two secondary championships for WWE's main roste ...
, a match Heenan ensured Rude would win by holding Warrior's leg down so he could not break the pin. Shortly thereafter, he led the Brain Busters to win the
WWF World Tag Team Championship The World Tag Team Championship was the original professional wrestling world tag team championship in the World Wrestling Entertainment (WWE) promotion, and the promotion's third tag team championship overall. Originally established by the then- ...
. After the Busters had lost the titles back to
Demolition Demolition (also known as razing, cartage, and wrecking) is the science and engineering in safely and efficiently tearing down of buildings and other artificial structures. Demolition contrasts with deconstruction, which involves taking a ...
a few months later, he led the
Colossal Connection The Colossal Connection was a professional wrestling tag team of André the Giant and Haku who competed in the World Wrestling Federation (WWF) in 1989 and 1990. The team was managed by Bobby Heenan and a part of the Heenan Family. History Andrà ...
(André and Haku) to win the Tag Team Championship when they defeated Demolition. Demolition would win the titles back at
WrestleMania VI WrestleMania VI was the sixth annual WrestleMania professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). It took place on April 1, 1990, at SkyDome in Toronto, Ontario in Canada, marking the f ...
. Immediately after the loss, Heenan began blaming the loss on
André the Giant André René Roussimoff (; 19 May 1946 – 28 January 1993), better known by his ring name André the Giant, was a French professional wrestler and actor. Roussimoff was known for his great size, which was a result of gigantism caused by exce ...
going as far as slapping him. A few months after that, he led Mr. Perfect to Intercontinental Championship success. Heenan also wrestled sporadically in his WWF run. In his in-ring debut at
Madison Square Garden Madison Square Garden, colloquially known as The Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh and Eighth avenues from 31st to 33rd Street, above Pennsylva ...
in November 1984, he cleanly pinned Salvatore Bellomo. At
WrestleMania IV WrestleMania IV was the fourth annual WrestleMania professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). It took place on March 27, 1988, at the Historic Atlantic City Convention Hall in A ...
, he teamed with The Islanders to defeat
The British Bulldogs The British Bulldogs were a professional wrestling tag team consisting of cousins Davey Boy Smith and Dynamite Kid. They competed throughout the 1980s in Britain, North America and Japan and have consistently ranked among the top tag teams in h ...
and
Koko B. Ware James W. Ware, Jr. (born June 20, 1958), better known by his ring name Koko B. Ware is an American retired professional wrestler. He debuted in 1978 and became widely popular in 1986. He later went on to the World Wrestling Federation, where he ...
. The following year, he was defeated in 30 seconds by former client The Red Rooster at WrestleMania V. Heenan also wrestled a series of "Weasel Suit matches" against The Ultimate Warrior, who defeated Heenan by forcing him into a weasel costume. His final in ring match came on August 2, 1991, at a house show in Long Island, New York, where he defeated
Mr. Fuji Harry Masayoshi Fujiwara (May 4, 1934 – August 28, 2016) was an American professional wrestler and manager, known professionally by his ring name Mr. Fuji (or Master Fuji to his protégés). He was famous for often throwing salt in the ey ...
. Heenan retired from managing in 1991 to become a full-time commentator. Nonetheless, Heenan crossed the line to managing sporadically. When the WWF signed
Ric Flair Richard Morgan Fliehr (born February 25, 1949), known professionally as Ric Flair, is an American professional wrestler. Regarded by multiple peers and journalists as the greatest professional wrestler of all time, Flair has had a career spanni ...
, Heenan spent several weeks talking Flair up as "The Real World's Heavyweight Champion", appearing onscreen with Flair's
Big Gold Belt The Big Gold Belt is a historic professional wrestling championship belt that has represented multiple world championships throughout its history. Originally designed in 1985 by silversmith Charles Crumrine and commissioned by Jim Crockett Promo ...
. He continued to act as an adviser to Flair during his WWF run from 1991 to 1993. Though he nominally managed Flair, Heenan's former protégé Mr. Perfect, who temporarily retired due to injury, would regularly accompany Flair to ringside as his "Executive Consultant". At the 1993 Royal Rumble, he introduced "The Narcissist" Lex Luger to the WWF to exact revenge on his former protégé, Mr. Perfect.Wrestling 93: Rulebreaker, Spring 1993 Issue, Article "Bobby Heenan and Lex Luger: The Total Package of Brain and Brawn!", pp.48–51.


Commentator (1984–1993)

In 1984, WWF owner Vince McMahon took full advantage of his microphone and comedic skills and Heenan became a
color commentator A color commentator or expert commentator is a sports commentator who assists the main (play-by-play) commentator, typically by filling in when play is not in progress. The phrase "colour commentator" is primarily used in Canadian English and t ...
in addition to his managing duties. He replaced Jesse Ventura on ''
Prime Time Wrestling ''WWF Prime Time Wrestling'' is a professional wrestling television program that was produced by the World Wrestling Federation (WWF). It aired on the USA Network from January 1, 1985, to January 4, 1993. A precursor to ''Monday Night Raw'', ''Pr ...
'' and ''
All American Wrestling AAW Wrestling (AAW) or AAW: Professional Wrestling Redefined and formerly known as All American Wrestling, is an American independent professional wrestling promotion, based in the Chicago area - originally holding shows in Berwyn, Illinois, a ...
'', aired on the
USA Network USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Madison ...
, teaming up with
Gorilla Monsoon Robert James Marella (June 4, 1937 – October 6, 1999), better known by his ring name of Gorilla Monsoon, was an American professional wrestler, play-by-play commentator, and booker. Monsoon is famous for his run as a villainous super-heavyw ...
. He also replaced Ventura to team up with Monsoon on the syndicated ''
All-Star Wrestling All Star Wrestling (ASW) is a British professional wrestling promotion operated by Brian Dixon and based in Birkenhead, England. Founded as Wrestling Enterprises of Birkenhead in October 1970, it has also been known over the years as All Star P ...
'', which was replaced in the fall of 1986 with ''
Wrestling Challenge ''WWF Wrestling Challenge'' is a professional wrestling television show that was produced by the World Wrestling Federation (WWF, now known as WWE). It was syndicated weekly and aired from 1986 to 1995. The show became simply known as ''WWF Cha ...
''. Although the purpose of these shows were to summarize weekly WWF events, viewers tuned in to see Heenan and Monsoon's interactions. Heenan, calling himself a "broadcast journalist", bashed fan favorites and cheered for their opponents while they cheated or did something under-handed. For instance, Heenan claimed that
Marty Jannetty Fredrick Martin Jannetty (born February 3, 1960) is an American professional wrestler who has worked for promotions including the World Wrestling Federation/Entertainment (WWF/E), the American Wrestling Association (AWA), World Championship Wres ...
was trying to escape Shawn Michaels' attack on the Barber Shop after Michaels threw him through a glass window. He referred to the fans as "humanoids", and fan favorites, especially
enhancement talent In professional wrestling slang, a job is a losing performance in a wrestling match. It is derived from the euphemism "doing one's job", which was employed to protect information related to kayfabe from being revealed. The term can be used a numbe ...
, as "ham-and-eggers." Another moment between the pair often occurred when Heenan would go on a long rant supporting the villainous wrestlers, until an exasperated Monsoon would say either: "Will you stop?", "Give me a break!", or a sarcastic, "Please!" Heenan, still suffering from the broken neck he received ten years earlier and unable to cope with the long working hours, decided to leave the WWF at the end of 1993. He was given an on-air farewell by Gorilla Monsoon on the December 6, 1993 edition of ''
Monday Night Raw ''WWE Raw'', also known as ''Monday Night Raw'' or simply ''Raw'', is an American professional wrestling television program produced by WWE that currently airs live every Monday at 8 p.m. ET on the USA Network in the United States. The show fe ...
'', broadcast from the
Westchester County Center The Westchester County Center is a 5,000-seat multi-purpose arena in White Plains, New York. It hosts various local concerts and sporting events for the area. The County Center was conceived by the Westchester Recreation Commission in 1924 as a m ...
in
White Plains, New York (Always Faithful) , image_seal = WhitePlainsSeal.png , seal_link = , subdivision_type = List of sovereign states, Country , subdivision_name = , subdivision_type1 = U.S. state, State , su ...
. Fed up with Heenan's constant insults, Monsoon threw him and his belongings out of the arena and onto the street. After the show, Heenan stated that he and Monsoon embraced each other and wept for over an hour in the hotel where they both were staying. Heenan's original plan was to retire, spend time with his family, and relax, but he was contacted by WCW soon after he left the WWF. He was unsure at first, but accepted their offer once he found out that WCW provided lighter work schedules and health insurance. Heenan also cited the short driving distance between WCW's home base of
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
and his daughter's school in
Alabama (We dare defend our rights) , anthem = "Alabama (state song), Alabama" , image_map = Alabama in United States.svg , seat = Montgomery, Alabama, Montgomery , LargestCity = Huntsville, Alabama, Huntsville , LargestCounty = Baldwin County, Al ...
.


World Championship Wrestling (1994–2000)

On January 27, 1994, Heenan made his debut in
World Championship Wrestling World Championship Wrestling, Inc. (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of Nation ...
(WCW). He was originally brought in to replace
Jesse Ventura Jesse Ventura (born James George Janos; July 15, 1951) is an American politician, actor, and retired professional wrestler. After achieving fame in the World Wrestling Federation (WWF), he served as the 38th governor of Minnesota from 1999 to 2 ...
, his former client, as the color commentator for ''
WCW Saturday Night ''WCW Saturday Night'' is an American weekly Saturday night television show on TBS that was produced by World Championship Wrestling (WCW). Launched in 1971 initially by Georgia Championship Wrestling, the program existed through various incarn ...
'' and eventually took over Ventura's position as the company's lead commentator, replacing him for pay-per-view events and on the syndicated ''
WCW Worldwide ''WCW WorldWide'' was an American syndicated television show that was produced by World Championship Wrestling (WCW) that aired from October 8, 1975, to March 31, 2001. At the time of its cancellation, ''WorldWide'' was the longest-running, uni ...
'' and ''
Clash of the Champions ''Clash of the Champions'' is an American series of professional wrestling television specials that were produced by World Championship Wrestling (WCW) and Jim Crockett Promotions (JCP) in conjunction with the National Wrestling Alliance (NWA). T ...
'' events produced for TBS. When ''
WCW Monday Nitro ''WCW Monday Nitro'', also known as ''WCW Nitro'' or simply ''Nitro'', is an American professional wrestling television program that was produced by World Championship Wrestling (WCW) and broadcast weekly every Monday night on TNT in the Unite ...
'' premiered in September 1995, Heenan left ''Saturday Night'' to work on the new show full-time and joined former
Chicago Bears The Chicago Bears are a professional American football team based in Chicago. The Bears compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) North division. The Bears have won nine NF ...
defensive lineman
Steve McMichael Stephen Douglas McMichael (born October 17, 1957), nicknamed "Mongo", "Ming" and "Ming the Merciless", is an American former professional football player, sports broadcaster, and professional wrestler. McMichael played college football for the U ...
as an analyst alongside play-by-play man
Eric Bischoff Eric Aaron Bischoff (born May 27, 1955) is an American television producer, professional wrestling booker, and performer. He is best known for serving as Executive Producer and later Senior Vice President of World Championship Wrestling (WCW) and ...
. He was later frequently paired with
Tony Schiavone Noah Anthony Schiavone (, ; born November 7, 1957) is an American sports announcer, professional wrestling commentator and podcaster currently signed with All Elite Wrestling (AEW) as a play-by-play commentator and senior producer. He has pr ...
. On the January 23, 1996 episode of '' Clash of the Champions XXXII'', during a match between
Eddie Guerrero Eduardo Gory Guerrero Llanes (October 9, 1967 – November 13, 2005) was an American professional wrestler. He was a prominent member of the Guerrero wrestling family, being the son of first-generation wrestler Gory Guerrero. Eddie Guerrero i ...
and
Brian Pillman Brian William Pillman (May 22, 1962 – October 5, 1997) was an American professional wrestler and professional football player best known for his appearances in Stampede Wrestling in the 1980s and World Championship Wrestling (WCW), Extreme Ch ...
, Pillman left the ring and grabbed Heenan, (who had a history of neck problems,) by the collar, causing him to blurt out: "What the fuck are you doing?" live on the air. Five months later that year in June 1996, Heenan made a one-off return to ringside at
The Great American Bash The Great American Bash is a professional wrestling event currently produced by WWE, a professional wrestling promotion based in Connecticut. Created by Dusty Rhodes, the event was established in 1985 and was originally produced by the National Wr ...
as the manager of two of his former clients, Ric Flair and Arn Anderson, in a tag team match against his broadcast colleague Steve McMichael and then
Carolina Panthers The Carolina Panthers are a professional American football team based in Charlotte, North Carolina. The Panthers compete in the National Football League (NFL), as a member club of the league's National Football Conference (NFC) South division. T ...
linebacker Kevin Greene. Heenan was instrumental in convincing McMichael to turn on his partner, which enabled Flair and Anderson to win the match, and fill the open spot in
The Four Horsemen The Four Horsemen of the Apocalypse are figures in the Christian scriptures, first appearing in the Book of Revelation, a piece of apocalypse literature written by John of Patmos. Revelation 6 tells of a book or scroll in God's right hand th ...
that Brian Pillman left behind when he departed from the company earlier in the year. At the following pay-per-view, Bash at the Beach, Heenan reacted incredulously when his old rival Hulk Hogan walked out during the main event match between The Outsiders (
Kevin Nash Kevin Scott Nash (born July 9, 1959) is an American actor and retired professional wrestler, currently signed to WWE under a legends contract. He is best known for his tenure with World Championship Wrestling (WCW) where he performed under his ...
and Scott Hall) and Sting,
Lex Luger Lawrence Wendell Pfohl (born June 2, 1958), better known by the ring name Lex Luger, is an American retired professional wrestler, bodybuilder, and football player. In 2011 he began working with WWE on its wellness policy. He is best known for ...
and
Randy Savage Randall Mario Poffo (November 15, 1952 – May 20, 2011), better known by his ring name "Macho Man" Randy Savage, was an American professional wrestler best known for his time in the World Wrestling Federation (WWF) and World Championship Wrestl ...
by shouting "Whose side is he on?" Hogan subsequently turned his back on the fans and joined Hall and Nash to form the New World Order (nWo). Despite no longer being a fan favorite, Heenan continued to bash Hogan on commentary by gloating that he had been right about him all along, continuing a rivalry that dated back to their time in AWA. Starting in late January 2000, WCW replaced Heenan on ''Monday Nitro'' and pay-per-view events with
Mark Madden Mark Madden (born December 29, 1959) is an American sports talk show host in Pittsburgh. He is best known for his work as a professional wrestling color commentator for World Championship Wrestling (WCW). Madden hosts a weekday afternoon show fro ...
. Heenan continued to commentate on ''
Thunder Thunder is the sound caused by lightning. Depending upon the distance from and nature of the lightning, it can range from a long, low rumble to a sudden, loud crack. The sudden increase in temperature and hence pressure caused by the lightning pr ...
'' along with
Mike Tenay Michael William Tenay (born March 1, 1955) is an American podcast presenter and retired professional wrestling play-by-play announcer known for his time as an announcer for World Championship Wrestling (WCW) and Total Nonstop Action Wrestling (TN ...
, and later Schiavone, until he was replaced by
Stevie Ray Lash Steven Huffman (born August 22, 1958) is an American semi-retired professional wrestler, better known by his ring name, Stevie Ray. Stevie Ray is best known for his seven-year tenure with World Championship Wrestling (WCW) from 1993 to 200 ...
beginning in July 2000. Heenan was then only seen with Scott Hudson on ''Worldwide'' until he was released by WCW in November 2000. Heenan said he was uninspired in WCW due to the negative work environment and due to conflicts with Schiavone. WCW went out of business less than a year after his release.


Later career (2001–2009)

On April 1, 2001, Heenan returned to the WWF and provided commentary to the Gimmick Battle Royal match at
WrestleMania X-Seven WrestleMania 17 (stylized as WrestleMania X-Seven) was the 17th annual WrestleMania professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). It took place on April 1, 2001, at the Reliant Astro ...
alongside "Mean" Gene Okerlund. Heenan was inducted into the
WWE Hall of Fame The WWE Hall of Fame is a hall of fame which honors professional wrestlers and professional wrestling personalities maintained by WWE. Originally known as the "WWF Hall of Fame", it was created in 1993 when André the Giant was posthumously i ...
class of 2004 (WWF changed its name to WWE in 2002) by
Blackjack Lanza John Mortl Lanzo (October 14, 1935 – December 8, 2021) was an American professional wrestler, better known by his ring name, Blackjack Lanza. Along with his long-term tag team partner, Blackjack Mulligan, Lanza was one-half of The Blackjacks: ...
. The following night, he appeared at
WrestleMania XX WrestleMania XX was the 20th annual WrestleMania professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It featured professional wrestlers from both of the promotion's two brands divisions – Raw an ...
in a skit with Gene Okerlund,
Mae Young Johnnie Mae Young (March 12, 1923 – January 14, 2014) was an American professional wrestler. She wrestled throughout the United States and Canada and won multiple titles in the National Wrestling Alliance. Young is considered one of the pione ...
and
The Fabulous Moolah Mary Lillian Ellison (July 22, 1923 – November 2, 2007) was an American professional wrestler better known by her ring name The Fabulous Moolah. She began her career working with promoter Billy Wolfe and his wife, wrestler and trainer Mild ...
. He inducted his protégés
Paul Orndorff Paul Parlette Orndorff Jr. (October 29, 1949 – July 12, 2021), nicknamed "Mr. Wonderful", was an American professional wrestler and college football player, best known for his appearances with the World Wrestling Federation (WWF) and World Cham ...
,
The Blackjacks The Blackjacks were a professional wrestling tag team. The team consisted of Blackjack Mulligan and Blackjack Lanza. After forming in the 1970s, they wrestled in a variety of professional wrestling promotions, including the American Wrestling Ass ...
and
Nick Bockwinkel Nicholas Warren Francis "Nick" Bockwinkel (December 6, 1934 – November 14, 2015) was an American professional wrestler. He is best known for his appearances with the American Wrestling Association (AWA) in the 1970s and 1980s. Bockwinkel ...
into the WWE Hall of Fame class of 2005, class of 2006 and class of 2007 respectively. In his last WWE appearance, he was one of the speakers for "Mr McMahon appreciation night" on the June 11, 2007 episode of ''Raw''. Heenan made several appearances on the
independent circuit In professional wrestling, the independent circuit or indie circuit is the collective noun, collective name of independent professional wrestling promotions which are smaller than major televised promotions. It is roughly analogous to a minor lea ...
. In February 2001, Heenan did color commentary for the '' WOW Unleashed'' pay-per-view. Also in 2001, Heenan worked briefly as a " sports agent" in the
Xcitement Wrestling Federation The X Wrestling Federation (XWF) (later referred to as the Xcitement Wrestling Federation) was an American professional wrestling promotion that operated from 2001 to 2002. The previous number two and three American promotions, World Champio ...
with
Curt Hennig Curtis Michael Hennig (March 28, 1958 – February 10, 2003) was an American professional wrestler. He performed under his real name for promotions including the American Wrestling Association (AWA), the World Wrestling Federation (WWF; now WWE) ...
under his tutelage. In 2004, he feuded with fellow manager
Jim Cornette James Mark "Jim" Cornette (born September 17, 1961) is an American author and podcaster who has previously worked in the professional wrestling industry as an agent, booker, color commentator, manager, promoter, trainer, and occasional prof ...
in
Ring of Honor Ring of Honor (ROH) is an American professional wrestling promotion based in Jacksonville, Florida. The promotion was founded by Rob Feinstein on February 23, 2002, and was operated by Cary Silkin from 2004 until 2011, when the promotion was so ...
. Heenan made a series of appearances for
Total Nonstop Action Wrestling Impact Wrestling (stylized as ''IMPACT! Wrestling''), is an American professional wrestling promotion based in Nashville, Tennessee. It is a subsidiary of Anthem Sports & Entertainment. Founded by Jeff and Jerry Jarrett in 2002, the promot ...
(TNA) in December 2005, culminating at the
Turning Point A turning point, or climax, is the point of highest tension in a narrative work. Turning Point or Turning Points may refer to: Film * ''The Turning Point'', a 1914 silent film starring Caroline Cooke * ''The Turning Point'' (1920 film), an Ame ...
pay-per-view, where he provided commentary for the Six Man Tag Team Basebrawl match between
The Diamonds in the Rough The Diamonds in the Rough was a professional wrestling stable in Total Nonstop Action Wrestling, led by the eponymous Simon Diamond. History The Diamonds were formed at TNA Slammiversary on June 19, 2005 when Simon Diamond returned to TNA afte ...
and Chris Sabin,
Dale Torborg Dale Christian Torborg (born October 24, 1971) is an American baseball trainer and professional wrestler. In wrestling, he is best known for portraying the Kiss themed character, The Demon. He is the son of former Major League Baseball manager Je ...
and
Sonjay Dutt Retesh Bhalla (born April 7, 1982) is an American professional wrestler currently signed to All Elite Wrestling (AEW) as a producer and manager. He is best known for his time with Total Nonstop ActionImpact Wrestling under the ring name Sonjay ...
. His final appearance for TNA was on the September 7, 2006 episode of '' Impact!'', when he appeared to make a bid to manage "free agent"
Robert Roode Robert Francis Roode Jr. (born May 11, 1976) is a Canadian professional wrestler signed to WWE, where he performs on the Raw brand. He is currently inactive due to undergoing neck surgery. Roode is known for his 12-year tenure for Total Nonst ...
.
Pro Wrestling Report The Pro Wrestling Report is a weekly sports talk radio and television program. It was first broadcast on March 18, 1998 and was a weekly ESPN radio show and television show on the My 24 channel. PWR is produced by Dameon Nelson and is based out o ...
honored Heenan at the annual ''Blizzard Brawl'' event on December 5, 2009, in
Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee is ...
,
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
, as he was given their Lifetime Achievement Award. In addition to this, the mayor of Milwaukee, Tom Barrett, declared December 5, 2009, to be "Bobby Heenan Day". Despite declining health in his final years, Heenan continued to make appearances at fan conventions. He enjoyed staying in touch with former colleagues and fans.


Other media

Heenan made appearances as a guest on various television shows, including: ''
Family Feud ''Family Feud'' is an American television game show created by Mark Goodson. It features two families who compete to name the most popular answers to survey questions in order to win cash and prizes. The show has had three separate runs, the ...
'', ''
Live with Regis and Kathie Lee ''Live with Kelly and Ryan'' (or simply ''Live'') is an American syndicated morning talk show hosted by Kelly Ripa and Ryan Seacrest. Executive produced by Michael Gelman, the ''Live with...'' show formula has aired under various hosts since ...
'', ''
The Jerry Lewis MDA Labor Day Telethon The ''MDA Labor Day Telethon'' was an annual telethon held on (starting the night before and throughout) Labor Day in the United States to raise money for the Muscular Dystrophy Association (MDA). The Muscular Dystrophy Association was founded ...
'', Nickelodeon Kids' Choice Awards, ''
The Arsenio Hall Show ''The Arsenio Hall Show'' is an American syndicated late-night talk show created by and starring comedian Arsenio Hall. There have been two different incarnations of ''The Arsenio Hall Show''. The original series premiered on January 3, 1989, ...
'', and ''
The Dennis Miller Show ''The Dennis Miller Show'' is an American syndicated late-night talk show created by and starring comedian Dennis Miller. The show launched in January 1992 and was hosted by the former ''Saturday Night Live'' Weekend Update anchor as an attempt b ...
''. He also made an appearance in the 1995 film ''
Timemaster ''Timemaster'' is a role-playing game centered on traveling through time and alternate dimensions, written by Mark D. Acres, Andria Hayday and Carl Smith (game designer) and published by Pacesetter Ltd in 1984. Players take on the role of Ti ...
''. Heenan had a parody talk show known as ''The Bobby Heenan Show'', which was broadcast in four segments during the second half of WWF's regular weekly program ''Prime Time Wrestling''. His first memoir, ''Bobby The Brain: Wrestling's Bad Boy Tells All'', was released by
Triumph Books Triumph Books is a Chicago-based sports book publisher. The company is well known for its "instant books", such as its illustrated tribute to NASCAR driver Dale Earnhardt, which was released 10 days after his death in a crash in the 2001 Daytona ...
on September 1, 2002, with a foreword from
Hulk Hogan Terry Eugene Bollea (; born August 11, 1953), better known by his ring name Hulk Hogan, is an American retired professional wrestler. He is widely regarded as the most recognized wrestling star worldwide and the most popular wrestler of the 19 ...
. A second memoir, ''Chair Shots and Other Obstacles: Winning Life's Wrestling Matches'', was released by Sports Publishing on February 1, 2004, and has an introduction by
Ric Flair Richard Morgan Fliehr (born February 25, 1949), known professionally as Ric Flair, is an American professional wrestler. Regarded by multiple peers and journalists as the greatest professional wrestler of all time, Flair has had a career spanni ...
. Both books were co-written by Steve Anderson. In 2004, he joined former WCW commentators
Tony Schiavone Noah Anthony Schiavone (, ; born November 7, 1957) is an American sports announcer, professional wrestling commentator and podcaster currently signed with All Elite Wrestling (AEW) as a play-by-play commentator and senior producer. He has pr ...
and
Larry Zbyszko Lawrence Whistler (born December 5, 1951), better known by the ring name Larry Zbyszko, is an American retired professional wrestler. He is perhaps best known for his feud with his mentor, Bruno Sammartino, during the early 1980s as well as his w ...
in providing commentary for the video game '' Showdown: Legends of Wrestling''. After his Hall of Fame induction, Heenan provided comments for use in WWE documentary releases. In December 2010, WWE released a retrospective two-disc DVD on Heenan's career titled ''WWE: Bobby "The Brain" Heenan''.


Personal life


Family and friends

Heenan was married to the former Cynthia Jean Perrett (known as Cindy) from June 21, 1978, until his death. Together they had a daughter, Jessica. He also had two grandchildren. Although on-screen they were often at odds, Heenan was actually very close with his WWF broadcast partner
Gorilla Monsoon Robert James Marella (June 4, 1937 – October 6, 1999), better known by his ring name of Gorilla Monsoon, was an American professional wrestler, play-by-play commentator, and booker. Monsoon is famous for his run as a villainous super-heavyw ...
. He was also close friends with announcers
Gene Okerlund Eugene Arthur Okerlund (December 19, 1942 – January 2, 2019), better known by his ring name "Mean Gene" Okerlund, was an American professional wrestling interviewer, announcer and television host. He was best known for his work in the World Wres ...
and
Mike Tenay Michael William Tenay (born March 1, 1955) is an American podcast presenter and retired professional wrestling play-by-play announcer known for his time as an announcer for World Championship Wrestling (WCW) and Total Nonstop Action Wrestling (TN ...
. Various other people involved with the wrestling business, including
Jim Ross James William Ross (born January 3, 1952) is an American professional wrestling commentator currently signed with All Elite Wrestling (AEW) as a commentator, analyst, and senior advisor. Ross is best known for a long and distinguished career as ...
, on-screen adversary
Hulk Hogan Terry Eugene Bollea (; born August 11, 1953), better known by his ring name Hulk Hogan, is an American retired professional wrestler. He is widely regarded as the most recognized wrestling star worldwide and the most popular wrestler of the 19 ...
and
Ted DiBiase Theodore Marvin DiBiase Sr. (born January 18, 1954) is an American retired professional wrestler, manager, ordained minister and color commentator. He is currently signed to WWE working in their Legends program. DiBiase achieved championship ...
, noted their close friendships with Heenan on their
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
accounts after he died.


Health and death

In January 2002, Heenan announced that he had
throat cancer Head and neck cancer develops from tissues in the lip and oral cavity (mouth), larynx (throat), salivary glands, nose, sinuses or the skin of the face. The most common types of head and neck cancers occur in the lip, mouth, and larynx. Symptoms ...
. By 2004, the cancer had gone into remission. The treatments caused a great deal of weight loss, dramatically altering his appearance and voice. In December 2007, Heenan had reconstructive surgery on his jaw, after the first surgery was unsuccessful. He was placed in a medically induced coma and was slowly brought out. In the second half of January 2008, he had come out of his medically induced coma. For a time, Heenan was unable to speak and had to communicate with his eyes. In December 2009, Heenan was hospitalized after an examination of his rebuilt jaw found an infection that needed to be treated. In the last few years of his life, he suffered a series of falls. In 2010, he broke a hip and his shoulder in a fall that also fractured his pelvis. He fell out of bed and broke a shoulder in April 2014. In May 2016, he fell again and broke a hip. On September 17, 2017, Heenan died at the age of 72 while surrounded by family at his home in
Largo, Florida Largo is the third largest city in Pinellas County, Florida, United States, as well as the fourth largest in the Tampa Bay area. As of the 2020 Census, the city had a population of 82,500, up from 69,371 in 2000. Largo was first incorporated in ...
. His cause of death was
organ failure Organ dysfunction is a condition where an organ does not perform its expected function. Organ failure is organ dysfunction to such a degree that normal homeostasis cannot be maintained without external clinical intervention. It is not a diagnosis ...
due to complications from the throat cancer that had been in remission since 2004.


Legacy

Heenan is considered by many to be the greatest wrestling manager of all time, including WWE, who placed him at the top of their 25 greatest managers list in 2011. ''
The Post and Courier ''The Post and Courier'' is the main daily newspaper in Charleston, South Carolina. It traces its ancestry to three newspapers, the ''Charleston Courier'', founded in 1803, the ''Charleston Daily News'', founded 1865, and ''The Evening Post'', f ...
'' columnist Mike Mooneyham said Heenan became a blueprint for managers and fellow manager
Jim Cornette James Mark "Jim" Cornette (born September 17, 1961) is an American author and podcaster who has previously worked in the professional wrestling industry as an agent, booker, color commentator, manager, promoter, trainer, and occasional prof ...
said: "He formed in my mind as a fan and performer what I thought a manager should be." Author Brian Shields notes that many consider him "one of the most significant figures in professional wrestling history". For his work in promoting
André the Giant André René Roussimoff (; 19 May 1946 – 28 January 1993), better known by his ring name André the Giant, was a French professional wrestler and actor. Roussimoff was known for his great size, which was a result of gigantism caused by exce ...
's match with
Hulk Hogan Terry Eugene Bollea (; born August 11, 1953), better known by his ring name Hulk Hogan, is an American retired professional wrestler. He is widely regarded as the most recognized wrestling star worldwide and the most popular wrestler of the 19 ...
at
WrestleMania III WrestleMania III was the third annual WrestleMania professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). The event was held on March 29, 1987, at the Pontiac Silverdome in Pontiac, Michigan. ...
, often cited as the most famous American professional wrestling match, Heenan received a six-figure payoff—arguably the largest pay day in any managerial career. Broadcaster
Peter Rosenberg Peter Elliot Rosenberg (born July 23, 1979)Chris Richards''Washington Post'', May 31, 2013. is an American radio disc jockey, television show host, and professional wrestling personality, who is signed to WWE where he is a one-time WWE 24/7 C ...
considers Heenan a personal hero and describes him as the best commentator, manager and bad guy in WWE history. Rosenberg stated that Heenan "operated on multiple levels", adding: "If you were a little kid, he was the foil to your hero. As an adult, you look back and appreciate just how much of a comedic genius he was." Longtime on-screen rival Hulk Hogan wrote in the foreword to Heenan's ''Bad Boy Tells All'': "Bobby was a legendary wrestler ... He will go down in the books as someone who mastered the craft". These comments were echoed by
Triple H Paul Michael Levesque (born July 27, 1969), better known by the ring name Triple H, is an American business executive, actor, and retired professional wrestler currently serving as the chief content officer for WWE. He is widely regarded as on ...
, who said that Heenan was one of the best in-ring talents but chose to be a manager. Journalist
Wade Keller Wade Keller (born May 22, 1971) is an American professional wrestling journalist who runs the ''Pro Wrestling Torch'' newsletter. Keller has hosted ''The Wade Keller Pro Wrestling Podcast'' on PodcastOne since 2017. ''Pro Wrestling Torch'' Kel ...
states that what sets him apart from other managers was his ability to take "tremendous
bumps A bumps race is a form of rowing race in which a number of boats chase each other in single file, each crew attempting to catch and ‘bump’ the boat in front without being caught by the boat behind. The form is mainly used in intercollegia ...
" (falls to the mat after being attacked). Pro wrestling historian George Schire praised his in-ring ability, commenting: "Bobby was a good athlete – flipping over the ropes, he could do it all. And whether it was as the manager or as a wrestler, he could get the crowd going as well as anyone." His comedic ability was praised by
Dave Meltzer David Allen Meltzer (born October 24, 1959) is an American journalist who reports on professional wrestling and mixed martial arts. Since 1983, he has been the publisher and editor of the ''Wrestling Observer Newsletter'' (''WON''). He has als ...
of the ''
Wrestling Observer Newsletter The ''Wrestling Observer Newsletter'' (''WON'') is a newsletter that covers professional wrestling and mixed martial arts. Founded in print in 1982 by Dave Meltzer, the ''Wrestling Observer'' website merged with Bryan Alvarez's ''Figure Four We ...
'', who wrote that Heenan could have been a successful television actor. Comedian David Letterman became a fan of Heenan after seeing him in WWA. WWE Hall of Fame commentator
Jim Ross James William Ross (born January 3, 1952) is an American professional wrestling commentator currently signed with All Elite Wrestling (AEW) as a commentator, analyst, and senior advisor. Ross is best known for a long and distinguished career as ...
selected Heenan as the greatest talent in the history of the wrestling business. Ross praised Heenan's ability as a color commentator, stating:
He was naturally funny ... and enhanced every single talent, including the heroes, even though Bobby did not support the fan favorites as the bad guy announcer. eenandid what every announcer should strive to do and that is to make talent bigger stars than they are and to embellish every talent's TV persona.


Awards and accomplishments

*
Cauliflower Alley Club The Cauliflower Alley Club is a non-profit fraternal organization, which includes a newsletter and website, comprising both retired and active professional wrestlers and boxers in North America. Established in 1965 by Mike Mazurki and Art Abra ...
**Iron Mike Mazurki Award (2004) *''
Pro Wrestling Illustrated ''Pro Wrestling Illustrated'' (''PWI'') is an American internationally sold professional wrestling magazine that was founded in 1979 by publisher Stanley Weston. ''PWI'' is headquartered in Blue Bell, Pennsylvania, and published by Kappa Publish ...
'' **
Manager of the Year Manager of the Year may refer to: * Major League Baseball Manager of the Year Award * League Managers Association Manager of the Year * Premier League Manager of the Season The Premier League Manager of the Season is an annual association footba ...
(1972, 1976, 1989, 1991) ** Stanley Weston Award (2012) *
Pro Wrestling Report The Pro Wrestling Report is a weekly sports talk radio and television program. It was first broadcast on March 18, 1998 and was a weekly ESPN radio show and television show on the My 24 channel. PWR is produced by Dameon Nelson and is based out o ...
**Lifetime Achievement Award (2009) *
Professional Wrestling Hall of Fame and Museum The Professional Wrestling Hall of Fame (PWHF) and Museum is an American professional wrestling hall of fame and museum located in Wichita Falls, Texas currently closed to water leaks. The museum was founded by Tony Vellano in 1999, and was previo ...
**Class of 2006 *
St. Louis Wrestling Hall of Fame The St. Louis Wrestling Hall of Fame is a professional wrestling hall of fame. After several years of debating the idea of creating the Hall of Fame, former owner and promoter of the St. Louis Wrestling Club Larry Matysik opened it in 2007. He wa ...
**Class of 2010 *
World Wrestling Entertainment World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
**
WWE Hall of Fame The WWE Hall of Fame is a hall of fame which honors professional wrestlers and professional wrestling personalities maintained by WWE. Originally known as the "WWF Hall of Fame", it was created in 1993 when André the Giant was posthumously i ...
( Class of 2004) *''
Wrestling Observer Newsletter The ''Wrestling Observer Newsletter'' (''WON'') is a newsletter that covers professional wrestling and mixed martial arts. Founded in print in 1982 by Dave Meltzer, the ''Wrestling Observer'' website merged with Bryan Alvarez's ''Figure Four We ...
'' ** Best Color Commentator (1992–1994) **
Wrestling Observer Newsletter Hall of Fame The Wrestling Observer Newsletter (WON) Hall of Fame is a professional wrestling and mixed martial arts hall of fame that recognizes people who make significant contributions to their professions. It was founded in 1996 by Dave Meltzer, editor of t ...
(Class of 1996)


Bibliography

* Bobby Heenan with Steve Anderson. ''Bobby The Brain: Wrestling's Bad Boy Tells All''. Triumph Books. 2002. * Bobby Heenan with Steve Anderson. ''Chair Shots and Other Obstacles: Winning Life's Wrestling Matches''. Sports Publishing. 2004.


References


External links

* * * {{DEFAULTSORT:Heenan, Bobby 1944 births 2017 deaths 20th-century professional wrestlers American color commentators American male professional wrestlers American television talk show hosts Deaths from cancer in Florida Deaths from throat cancer Male actors from Indianapolis Professional wrestling announcers Professional Wrestling Hall of Fame and Museum Professional wrestling managers and valets Professional wrestlers from Illinois Professional wrestlers from Indiana Sportspeople from Chicago Sportspeople from Indianapolis The Four Horsemen (professional wrestling) members The Heenan Family members WWE Hall of Fame inductees